he's joined by joseph menn of the "financial times," sarah lacy of techcrunch.re aware that they can be destroyed by very popular bloggers, people on twitter. maybe not destroyed. definitely affected in very negative ways. i think they're less aware of what you're saying, that it's time for them to get back and start talking on twitter and blogs. >> yeah, this is as much about the employees and their relationship to the company as it is about the company. in this world where people can have so much power like dave carroll and "united breaks guitars," the only alternative is to empower the employees in your company to come up with solutions, to reach out to those customers. but most companies are not structured in such a way that these people who have these innovative ways about how to do that can actually act on those ideas. and that's what we're trying to change. >> and most companies would say my employees can talk -- they have to go through legal and they'll talk to marketing and marketing will go back and talk to legal and then we'll address the problem. >>

techcrunch, the video is authentic and always trying to improve searches. no word when this feature will be released for general use. >> trouble with children these days, no patience anymore. everything's gotta be instant. that's just a big ahha. >> came on with the computer age even before they had the computer. they had no patience. >> oh, but we did. >> infinite patience. (laughter) >> lately just thinking, gosh -- we need a little patience top get through this heat. >> hopefully no traffic jams or anything because, oh, it's going to get hot everywhere except the coast. the clear skies from the east bay looking up at the full moon this morning. what a beautiful picture. one we haven't seen a lot this summer, the lack of clouds and the reflection of lights on a relatively calm bay this morning. let's talk temperatures. we're still in the mid to upper 50s. santa rosa, napa, fairfield. look at half moon bay. 48 degrees. you head to the other side of the mountains and we're in the low to mid-60s along the peninsula into the south bay. 72 fremont, 76 los gato

techcrunch reported on it. i watched the usgs website. they became the root of the discussion about what was going on. we beat sea and by 45 minutes -- cnn by 45 minutes. they did not even see it. now they are faster because they have teams watching twitter 24 hours a day. >> looking at the intermission to see that it was coming from multiple sources. -- information to see it is coming from multiple sources. have captains in the community. take pictures, do geolocation, provide a context to the information. train people on how to filter information. as a dozen journalists, we have to get better at verifying -- as a citizen journalists, we have to get better at verifying. we talked about, how can we connect helpers with helpees? people wanted a centralized repository for goods, services, and volunteers and, so the people know where to get and give help. that made sense to me. we talked about managing the expectations about how quickly they are going to be able to receive aid. a few folks said, the public expectation -- they expect an insta