for more about this deal and where the industry is going, we turn to ben mutzabaugh of "u.s.a. today." he joins us from pittsburgh. i ben welcome, thanks for joining us. 1.4 billion is a lot of money and what's been tough times for the airlines, why is southwest doing this, what is driving this? >> there are ray couple of things. first of all, as you mentioned sot west has been at there for a while now. while they were the scrappy upstart in the '80s and even into the 9 0s. their business model is pretty mature at this point and there aren't many misses left for them to expand that are flarl fits are for their business model. one of the best cities and the biggest one they don't yet fly to is atlanta so it's no coincidence that air tran, biggest city is atlanta and this will put southwest into atlanta in a big way. and it really positions southwest to go back to a position of growth by acquiring air tran and eventually incorporating if into its network. >> and there are roar cities that right now southwest isn't in, aren't there sm. >> there are about 37 that air tran flies to t