. >> reporter: alison is the third generation of guttermans to run jelmar. her grandfather manny-- a manufacturer's rep-- started the company in the late 1960s. a friend who was in advertising asked manny to help him sell a warehouse full of a cleaning product the ad man got from a bankrupt client. gutterman--along with sons stephen and aruthur-- reformulated the product and sold it as tarn-x. >> i think that we're one of those companies that somehow in the cosmos was meant to be. >> good morning, good morning. >> reporter: alison took over the reins of jelmar from her father, arthur, a few years ago. he's the company chairman and still comes into the office. on this day, they plan a visit to a customer. >> maybe we take the day wednesday, we drive up there and we have dinner with them, and we meet on thursday and we drive back on friday. >> reporter: gutterman thinks running jelmar is much harder for his daughter than it was for him. that's because today there are fewer retailers and they're much larger. >> you want to get an appointment somewhere now, it's