it was something amazing going to italy, to the event they call taramadre. they have 5,000 farmers from 131 countries come. everybody looked at each other, they said oh, we all understand this. we are all here because we care about the land. it lifted us all up. this country is so huge. there are little pockets of people doing amazing things across this country. we want to bring them together to meet each other. what better meeting place than san francisco? because we have the beginnings. we have been working with farmers for a long time. it is not just people who care about food and farming, it is everyone eats. it is their common language. and we have to understand what the consequences of the decisions we make are, and that is what this event will help us to understand. >> and the decisions we make in what we put on our table, what our eating habits are. >> when i put food on the table, i am giving my money directly to the people supporting the land. i want to give them extra money because they are so important to me. that is the kind of connection we hav