. >> a new gallop pl poll out this week, majority of americans, 57% say they have little or no trust in the mass media to report the news fully, accurately and fairly. while 43% express a fair amount of trust. and then 48% say the media are too liberal, just 15% say they are too conservative. rich, sounds like fruitful area for a magazine. >> yeah. no, absolutely. look, i think the era that was characterized or the decades after world war ii where you had a couple of big dominant media institutions and people just inherently and instinctively put their trust in them is gone, good riddance, it's never coming back. >> jon: why are we in the media disliked so much or at least mistrusted? >> well, i think one of the commentators made an excellent observation. he said you know, when the news is this bad, it's really hard not to blame the messenger. and there's been a spate of bad news, that's part of it and the second part journalists ourselves we love beating up on one another. the only institution less popular than we are is the congress which i think speaks well of the american people.