it has to be something like that that shakes us out of com placeancy, and what we don't see because it doesn't make the news, the number of people that died in the earthquake in haiti is about 10 day's worth of the toll of people that die needlessly from less dramatic causes because they don't have safe drinking water or sanitation or they can't get enough food to feed their children. if people could really go and see this, for themselves, and talk to the people -- i think many more of them would be motivated to give. if that's not possible, some other way of contacting people, of having the link on an individual basis so that you know you can help an individual or a family or a village. i think that's what it is going to take to really get us more connect and get more people to feel that they could make a difference. >> you believe and indeed argue that to allow harm is to do harm. tell me more about the connection or the lack there of for many of us between poverty and our ethics. >> well, you know, our ethics is very old, it comes out of tradition. most were in a time that the peopl