as crick clackum reports, one side is taking a stand. >> naturally at a christmas tree lot, customers have faith in fresh over fake. >> it brings more christmas spirit with the smell of the live trees. >> i never had a fake tree. my kids would kill me if i brought in a fake tree. >> they far out number the sales, real tree sales have fallen. the artificial ones have been on the upswing. to keep the cuts in the business from going any deeper, the real tree industry is on the verge of launching a marketing campaign. the 12,000 christmas tree growers are asked to pony up for the campaign that is overseen by the u.s. department of agriculture. the same agency was behind the got milk campaign with a special tax on the dairy industry. that is how it will work with the grower who is wanted to emphasize that unlike the artificials, these trees are homegrown. >> some of these trees are beautiful, but they are shipped in from somewhere else. we have been a nation of consumers long enough. let's try to stay producers as much as we can. >> it's too late to promote the real tree this is year, but