i call to file the story and i started talking to this susan stamberg about the story and susan saidwait a minute, are you reading this? i said yes. she said, talk to me as if you were talking to a friend. after i got over i wouldn't call it friends talking about unesco i realize the importance and this relates to your question because if you think about it, four years ago, we are celebrating the birth 40 years ago of this news medium which has become so important to so many of us and really, the sense of talking to people as if you are talking to a friend as part of what has differentiated it. so as we look at the future of journalism now and i hope this is something we can talk about, what will be the characteristics of this next chapter? and i think some of them are very promising. for one thing the people formerly known as the audience as jay rosen said. that is not my line, i wish it were, are able to make contributions to our work, much more richly. that is something we are certainly dealing with and they i think it would be something if you were the dewey eyed brunette who we

then i start talking to this susan stamberg about the store. and susan said wait a minute, are you reading this? i said yes. she said talk to me as if you're talking to a friend. after i got over -- i realized the importance of this. this relates to your question because if you think about it, 40 years ago we are celebrating the birth, 40 years ago of this news medium which has become so important to so many of us. and really, the sense of talking to people as if you're talking to a friend is part of what has differentiated them. so as we look at the future of journalism now, i hope this is something we can talk about, what will be the characteristics of this next chapter? and i think some of them are very promising. the one thing the people formerly known as the audience as a jay rosen says, that's not my life, i wish it were, are able to make contributions to our work much more richly. that is something you are certainly dealing with. and i think it would be something that would appeal to greatly if you were that brunette who we are picturing.