got the premium roast coffee, the savory sausage burrito. erything's so good and just a buck each. you made it happen, so... you got this. he's a jerk. [ thinking well-played. mcdonald's dollar menu at breakfast. the simple joy of being smart. >>> welcome back. many african-americans have responded to the lack of diversity in the main stream media about creating their own space in the world of new media. here to discuss this is lola oganaki, david wilson, and tv and web personality amanda diva. all of you have been in main stream outlets, whether nbc news, new york times. what is it like to be the raisin in the buttermilk? you can write that one down. what's that like? >> at nbc, i think there is definitely -- they get it a lot more. they understand it much better, that you need to be a little more diverse, particularly in the newsroom. nobody is perfect but there is a good mix and i'm in those big meetings when they're deciding what stories are going out. but i think it's very important, and i think that, you know, look, america is diverse a