as an olympics and formula one sponsor, aigo enjoys a high profile in mainland china. but its chairman accepts that to be credible, globally, the bar for chinese companies is high - and so, until aigo has a strong overseas service network, he's holding-off on expanding abroad. >>jun: you know many, many companies want to sell products fast - but no service! it's a disaster for brands. because only if you have good service, you can give the satisfaction to the consumer. so we need a partner. >>reporter: chinese exporters like white goods maker haier and beer maker tsingtao are strongly focused on service and brand awareness. that's why they're on the short list of chinese companies that foreigners might recognise. other players have raised their profiles by making big ticket acquisitions - like lenovo which bought ibm's think pad and now geely which recently purchased volvo. >>spencer: there's a logic to that, that seems to be: can we appropriate marketing sophistication; or can we appropriate an existing relationship with consumers in another market. >>reporter: but as