. >> successful enough for this barber shop doc to add a prostate cancer education component to his visit>> it is amazing because with our program we are seeing changes in behavior. when brothers know that somebody cares, they tend to do better, they tend to be more compliant. in fact, a patient told me i don't care how much you know until i know how much you care. >>> we'll be right back. ♪ [ slurping ♪ ♪ ♪ oh. thank you, baby. mmm. [ male announcer mcdonald's new mccafé shakes. with a fresh look and delicious new toppings, they're a brand-new way to indulge. new mccafé shakes. the simple joy of love at first sight. >>> that wraps it up for us here at our world with black enterprise. visit us at blackenterprise.com. thank you for watching "our world with black enterprise."