>> i'll bet you have heard of the name mopart, but unless you are a hard core chrysler fan, you don't know much about it. turns out the mopar brand has been used for 70 years to market parts and accessories. now chrysler wants to breathe more life into moh par and make it strong as chrysler and jeep brands. sergio marchioni brought in petrpetropietro gorlier to desi. stick around, that's what we'll discuss. >> here now is john mcelroy. >> here we are in studio with the president and ceo of the mopar brand. joining us is jeff bennett from the wall street journal and eric mayne from wards. great to have you too. i'm fascinated with what is going on with the mopar brands. i have interviewed countless spokespersons, but i don't believe anyone has talked about the mopar brand before. here you are as ceo, doing all of these things. what are the marrin marching instructions that sergio gave you? >> the m oorkopar brand has a lf history, 75 years of history, and within the last ten years has been neglected. a lot of industry firsts, but was not under the spotlight. mopar is in charge of every