all this stuff will be in the close sets of people like megan o'brien. >> my sheets, my pillow cases. >> reporter: look around mega's tiny new york apartment. >> most of the books on that shelf and down there. my throw pillows. jewelry behind there. >> reporter: her gilt obsession is evident. >> cashmere wrap from $350 to $149. that's not bad. >> reporter: at age 26, single and fashion conscious, she's got a serious gilt groupe addiction. >> my favorite is when they give you the price that it was and they slash and give you the price that sell it for. that's what gets you every time. >> reporter: insiders know new offers are on at noon. >> we call them the shopping athletes. they are stretching their fingers, warming up their mouse and they are rushing in through the virtual doors right at noon. >> reporter: four years ago, entrepreneurs and glamour girls figured out how to take the new york designer sale global. bankrolled by a sigh leapt partner, they set out to democratratize luxury. so in the old days, you would have opened the doors to the warehouse and women would have come stor

chief among them, megan o'brien. >> they usually don't have sales at the stores.o be an expanding marketplace for sites like this as the economy improves and more shoppers are spending more. it's important to stress it's not just for women. gilt groupe's members include men of means. and obvious, expensive tastes. are you wearing anything gilt? >> i'm not wearing anything gilt. >> do you know gilt groupe? >> i do know gilt. ali, and i'm going to get in trouble for this. when she gets the zoned in look on her laptop. >> at 12:02? i didn't know about it before i did this piece. but i got there and they had these incredible, these wonderful dishes. and i had to get those. and i had to get the earrings. >> lots off? >> oh, they were about 70% off. so, i got some for me. my cousins. just for everybody. >> thank you very much. you're going to have a lot more on this tonight on "nightline." >> that's coming up. >>> and coming up right here, wynonna and naomi judd join us live. >>> and coming up right here, wynonna and naomi judd join us live. calm down donkey. it's vacat