hawaiians call it mama akua lono-- dedicated to the god lono, the god of harvest and fertility.ink there is a genuine need, a genuine want within the industry to provide an industry that's in harmony with the culture, that supports the culture, that doesn't take advantage of the culture, that provides for its people an economic base and promotes the preservation and continuance of the culture. everything you read now says if we lose the hawaiian culture, we lose the industry. everybody's waking up to that, and there's a realization that without it, we don't exist. they used to say to us hawaii is the melting pot. no place in the whole world can all the different nationalities live together harmoniously. well, i think now we're starting to see that we're all not living harmoniously, but if we kept that understanding that everybody is important and that we all need to care about each other and look after each other, that one day the hula would come back, e way to fish would come back. this place hasn't lost its spiritual strength because what we call the mana, it's still here. [si