oh, it's particulate matter that's smaller than 2.5 microns? that must be really small-- and that's what going into my kid's lungs, and that's what's making me have to take my child to the emergency room twice a month? oh, no, no, no. we're... what do we need to do? what petition to sign?" >> hinojosa: it clicks. >> "who do i need to talk to?" then they understood it, and then later on, it was kind of like, you know, people started to think, "okay, this is great," you know, "we are actually seeing some movement," you know? like, they start to see how our advocacy paid off, and that, i think, was a really powerful thing. and later on, we wanted to see even more, and then it's like, "well, what do you want in your community?" and it was some bizarre thing, because so many times, i think, in poor communities of any color, we're not often asked what we want. you know, we know, on some level, how to fight, because that's what we do. you know, it's just a part of, like, being in our own culture. it's like, you know, like, being in a place that's host