sir martin sorrell does business in more than 100 countries as ceo of the wpp group, he talked to me about the opportunities and challenges in latin america. he gave up his view of the ad game, business and commercial appeal in brazil. >> it's a young population. its age base is very different to what we see. china everybody focuses on. but actually because of the one-baby policy which is under review in some ways, that's created an older population. india is a younger population. russia, the other brick is an aging population, 145 million people with -- although people are tending to live a little longer in russia, there is a real health issue there. so a young population. a burgeoning what they call c class here, which is a lower middle income class. so for example the retailers like casas bahia or magazine luisa which are low and middle class retailers have blossomed. ponte frio a few months ago. you're seeing the growth of retail and consumer products in a lower, lower middle class that is growing extremely rapidly. the other thing is when president lula took power, we saw a basi