but in other cases, such as wedgewood, very much there is a designer in place that used to work for me. and she is the one that works with me closely, but she has the technical expertise to constantly push that line forward also. >> the average cost of a wedding in the united states last year around $24,000. that was the average. and it's up 20% from '09. >> wow! >> yeah. what do brides and grooms' spending choices say about the broader economy do you think? are they making choices, and does that illustrate where we are in this new normal, if you will? >> i'm going to take a little chance and say that i think we're ahead. based on my business. i know that after september 11th, everyone said to me well you must be great because weddings are everything-proof. and i said no, they're not really terrorist-proof or economy-proof. but i have to say we're seeing some girls at david's buy two dresses of mine, one for the party and one for the wedding, because they're expecting to spend more perhaps on vera wang. >> right. >> and then on the collection end, we never really had a better year. so