of those sexual magazines were dirtier, if i might use that word, sort of portraying women, um, as wanton, as maybe whores. and that was something that hugh hefner really deliberately tried to stay away from. so i situated playboy as part of the sexualization of american popular culture rather or than a part of that pornographic fringe, and i think that's something that hugh hefner was really, you know, he was trying to put himself in that category as well. really more in line with the way "esquire magazine" was in the '30s and '40s. >> yeah. and you talk about how hugh kind of looked up to esquire in aceps or sort of looked at them as something of a model might be too strong a word, but he definitely took some cues from them, it sounded like. >> be i think he did look at them as a model, i think he was copying because he was a real gap of that as he was growing up -- a real fan of that as he was growing up. he was disappointed in the way in which esquire by the early '50s had let go of some of its sexual emphasis that had made it popular in the '30s and '40s, so he wanted to redo that in

does bernanke come out and say and not have a real answer as to why the economy is stalling when everyone is looking for an answer. >> we all wantonvernment has tried and unemployment stuck near 9%. one of the things that caught this country by surprise is first of all the quake in japan. there's a major ripple effect. the last time the federal reserve came out with projections for what would happen in the future they weren't thinking about the massive ripple effect the implications on for example car dealerships here in the united states that couldn't get the components or even the cars to sell as a result of the japan quake. another major issue gas prices. after their previous projection gas prices jumped to that $4 a gallon level and that was a major psychological hurdle, a lot of consumers pulled back their spending in other areas as a result of it. >> clearly taking a more pessimistic view of the fed. as far as just some of the numbers they had projected and revised, what are we looking at? >> originally they thought our economy was going to grow more than 3%. they pulled back on that. their new revisions say they think the e