please welcome our moderator, kimberly your rack coa and carrie pitzulo. >> thanks very much. it's such a pleasure to be here. [applause] thank you. and this is a fantastic book, a fascinating top you can and a really entertaining read, so i will be sure to leave time for questions at the end. but my first question is just what led you to focus your dissertation on playboy? it is a fascinating topic, but it's not sort of obvious how you would choose it. so what led you to the topic? >> it certainly wasn't obvious to me. i've been surprised not only by my own conclusions, but by the fact that i came to focus on this topic. i had always been fascinate with the the 1950s, in particular, popular culture. some of my early grad school work was on film, and then i read "the hearts of men," and in that book she talks about the way masculinity was changing after world war ii, and she has a chapter on playboy. so i began to think did this sexually-explicit magazine some people consider pornography -- i don't -- but how did that become mainstream in what was supposedly a very conservativ