from the national cable and telecommunications association trade show, viacom's ceo philippe dauman told maria more about it. >> very exciting for us. we're a pure content company. so we are able to reach consumers through the television set, through mobile devices, through the ipad, you name it. and we are able to do it on a global basis. so it's very exciting times for us. we've done innovative deals with netflix, with hulu, with others around the world. and our audiences want to interact with our content. so our shows incorporate twitter walls where people can tweet live during shows that gets read on air. we can localize calls to people who are watching our shows and make them a celebrity for the minute. on 106. so it's very exciting. people chat about it even before the next season appears. and by the time the next episode "jersey shore" airs, they'll be very excited and want to see what is happening. it's great for marketing, great to get our content out there. and a wonderful opportunity for us as we produce more and more content. >> the ad seasoning totalling 8.8 to $9.3 billion.

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of viacom incorporated, philippe dauman. the president of cox communications incorporated pat esser. # we want to delve deeply into this. here is what we are going to start with. we are going to start with the fact that every time we go to these shows, but something is trending, and one of the things is the new amount of choice. it was really cable that needs to be the place of choice. 100 channels. everyone is so good with cable. that is awesome. but all of a sudden, there are hundreds of thousands of choices, not all of them having to do with cable. who knows what google and apple television are doing? what are you going to do to get it back, and i will start with you, because you really deal with the distributor part, but how do you get people back, to say cable is the place to be and not my computer? >> i really think it is all about a personalized experience. it is about my favorites and recommendations that work for me, and i think it is less about television or the internet. it is about what experience works for meat

[applause] the president and ceo of viacom inc., philippe dauman.he president of cox communications, pat esser and of president comcast communications, neil smit. [applause] >> he is a distributor and a content guide. sit down john eminem thank you for being here. let's get started. obviously, we have both sides represented. i was asking backstage how we will see them. i don't want the three content guys next to each other. maybe we could go alphabetically -- it is great to have all of you here. thank you for being here. number one, we will not be boring here. i am forcing them not to be. it will not help anybody in this audience if we sit here and give these politically correct answers. if we're going to delve deeply and make a difference, we really have to be honest about many of the answers. they are looking at me like they are like i am lecturing them. we want to hear the non =-pr statements and ideas. we want to go deeply into all of this. [laughter] set down. we will start with the fact that every time i go to the shows, something is trending