>>reporter: stephen smith is a sports psychologist who over the past 6 years has surveyed the service offered by golf clubs...and he's found that many aren't exactly helping themselves... >>smith: most clubs have not realized they are in the service industry... you go through the door and your' not even acknowledged. they need to get their staff right. they need to make sure that when people come through the door they feel welcome. >>reporter: because just getting people into the clubhouse...never mind onto the course...is hugely important... >>knowles: half our income comes from the golf sector. but the other half comes from the food and beverage area. that's the functions. the weddings. the parties and christmas and also the retail department. >>reporter: a recent study by consultants plimsoll says the average profit margin for uk golf clubs is currently running at 1%. so essentially...anything that can be done to get punters to the golf course will help... >>smith: it is about basics. a smile...a welcome. >>o'connell: a good experience is a clean well presented environment, profess

those young college bound americans themself but we spoke to one of them earlier on the show well stephen smith only nine years old and he's so short a college is a total waste of time that he started the so called an college movement to spread the word to listen to his views on why a degree is no longer worth it we've got people warning too little and paying too much the cost of college is increasing about twice the rate of inflation and academically adrift a report that was released by richard armitage you found in fact thirty. percent of college students over the course of four years so don't group in critical thinking complex reasoning or or writing which may be true but at the same time in this society we value our college degree as you know if you don't have that prestigious little piece of paper and employers not even to look at your resume so how do you overcome that obstacle though i think that's changing and increasingly in the tech community here in silicon valley. hiring has just come to be much more about what you can do not where you went to school dropping out of school is not go

. >> smith: but frontline's investigation found that taliban leaders still move freely around the country. my colleague, stephen grey, made contact with a taliban commander currently sheltering in pakistan. he arranged to meet him just outside the capital, islamabad, not far from where osama bin laden was killed. the commander told us how dependent the taliban is on sanctuary in pistan to wag war across the border. >> grey: is the border hard to cross? >> frank, we don't know on any given time or day what side the pakistanis are on. there is overwhelming evidence that, you know, even as the pakistani government takes, you know, between $1 billion and $2 billion a year from the united states government in aid, they also maintain links with the taliban and they support the taliban. and they certainly support and maintain very extensive links with the haqqani network, which is one of the most deadly insurgent groups operating in afghanistan. >> smith: the haqqani network is a major branch of the taliban, with close links to al qaeda. pakistan's military intelligence agency, the isi, h a history of suprting them. >