it's bilingual, bicultural, a lot of times by myself if i don't do it right.cano is also a state of mind. really to identify a mexican american. we're all latinos, hispanics, puerto rican, cuban, we're all hispanics. >> you think there's less or few of us using that word or labeling ourselves as chicanos. >> back in the '70s, remember when the identity crisis and civil rights. i did a lot of marching behind that, because the schools, you know, all the things that happened with schools. unfortunately a lot of people think that's a derogatory comment. >> my mom didn't like it, didn't like us to use the word chicano. it wasn't until i got to college that i realized, hey, i am chicano. >> what's wrong with knowing what you are. you can call yourself anything you want but it's good to know who you are and be that. a lot of people don't understand the word chicano. we should be proud. like anybody else we should be proud of who we are, where we come from and what we do. i happen to be chicano and like people to know that's what i am, doesn't make me better or worse