this growing demand is also attracting motorcycle manufacturers from japan and europe, bmw motorrad is now selling imported superbikes, through bmw car dealers in 3 major cities. but starting at 37,000 dollars, these motorcycles are not easyon the wallet. >>it cannot be an affordable bike to the common man... those who love speed, those who love adventure, those who are looking into the high lifestyle, we are targeting those people actually. >>reporter: ducati is another company betting big on india. it recently opened its fourth showroom in the country, and it expects sales to more than double this year thanks to the rising demand for performance bikes. >>the indian market is very important for ducati; it... presents a huge option... either the size ofthe population and the fact that a large portion of the population has ridden a bike sometime in their life presents a fantastic opportunity for us; and we believe we are strategically a very important market in the future. >>reporter: one thorn in the side of the manufacturers is the high custom duties levied on imported motorcycles. wi