jeff madrick, do you first. what this new bureau is going to do. what in your mind are the main things it will be doing that haven't been done before? >> well, you know, we haven't had consumer protection in financial area before. financeçç is a very complex subject. it's easy to trick and deceive. even when you're not tricking and deceiving, it's easy... it's hard for consumers to always understand what's going on. what i think your viewers have to get out of this is we're not talking about particularly liberal economics here. we're talking about straightforward laissez-faire conservative economics. what elizabeth warren wants to do is is allow consumers to understand the cost and nature of the products they'reçç getting. their mortgages, their car loans, their credit cards. the interest on their credit cards. the late charges. >> woodruff: you're saying that's what this new agency will be doing. >> that's what it's going to be dedicated to do. had that existed before it's very important to understand much