and there's a political scientist, marcus pryor, who i think does some really interesting work on thisho tracked, you know, sort of old three-channel tv world versus cable world versus internet world. what does this do to the shape of how people -- of political knowledge? and he, basically, says that there's good reason to believe that in that old world where there were three channels and the news was on at 6, and if you wanted to watch tv at 6, you had to watch the news. >> host: cronkite or brinkley. >> guest: you know, you had a belt curve. most people grouped in the middle in terms of what think knew about politics -- what they knew about politics. and as you increase the amount of choice, you have news junkies that know amazingly much. >> host: we're in the heaven right now. yeah, straight into the vein. >> guest: but the average, you know, moves downward actually on the curve because on balance people don't necessarily prefer, you know, should i watch the news now, or should i watch another episode of, you know -- >> host: desperate housewives or whatever. >> guest: yeah, yeah, y