in fact, they are now the largest grower and shipper of it in the world. >> napa cabbage, we started growing that back in the fifties, and it's really taken off in popularity, especially with the larger asian population in the more recent years, but also with the popularity of ethnic foods. so a lot of those oriental vegetables have become more mainstream. it's a versatile oriental crop. the koreans pickle it for kimchi. japanese, they use it in stir fry. you can use it in salads. >> so while they have seen many changes in arroyo grande over the years, there has remained one constant here, the ikeda family. by forming deep agricultural roots and by equally balancing a commitment to their community and to their family, the ikedas have proven the true test of time rests on values that despite adversity don't change either and won't any time soon if this farming family has anything to say about it. >> but we don't want to let our parents down, we don't want to let our family down, and since they struggled to build the business up, if we fail, that's like letting our family down, and so