. >> and i'm dean eckles at stanford university. >> thank you all for being here today. let's get into it. all universities and businesses now are talking about social media. how to use it and in corporate it in education and business. but the phenomenon seems to be out of control. how do we understand it and how are we using it? >> there are information you can get from any different source online or you can actually pay for it. you can get free tools like google analytics or subscribe to places or get investment in social media. >> and we want to do research to find it's impact on academics. >> it belongs in akah deemia because everything belongs in academics. and for educators in the classroom, it's important that we leverage technology to help fulfill our mission because some things technology does well and other things it doesn't do as well and we need to -- and what we're doing now is to figure out the affordances of technology versus face-to-face interaction and then rebalance based on that. >> what we heard in our earlier report is that some people believe they c