after a b.b.c. radio launched a series based on a silly grossman's life and fate this book became well a great hit in the end london that in there and it and ahead in the united kingdom bookstores well will russia use this opportunity to to to sustain sustained interest. i would say that it's not it's not just the. event introduced by b.b.c. if we're talking about. adaptation of any great novel. we have probably the same effect anywhere in the world if you remember a couple of years ago the russians in the vision make the dictation of a series. by the city of city and then you know fathers of russian you know readers. went to the bookstores to to buy this idea to buy the book so it's it's you know all these tie ins very effective in promoting reading promoting books promoted to shame promoting reading so if you ask me would i like to. make a serious on. on the contemporary great russian novels with b.b.c. i would certainly love to use them but promotion adaptation as he has said is all the stereotypes it'