put them in programs like explora vision for a science awards or intel science competition.in robotics clubs, like first robot i cans. and then show them how popular technology, stuff like they use -- this is an adidas tennis shoe, christine, it's an intelligent shoe, though. inside are sensors, a chip, a mother board. sensor b, a chip, motherboard. this is a computer in a shoe developed by adee da engineer. kids should start thinking about engineering differently. people don't think, well, i could work for adidas an an engineer. kids love these headphones, but if you say to them, you know what? what is sound engineering? could you re-engineer those headphones? how would you design it? what would that mean? lastly, if a kid is into fashion, don't talk to them about nanotechnology. they aren't going to hear you. but if you say, look, there are smart shirts that are now computerized that have sensors in them that can read your pulse and give you other details about the wearer, that's nanotechnology inside of fashion. now you have a student interested in nano. >> i think we agr