jim bolden is at the apple store on regent street in london. he joins us with reaction and some of the people who have grown up in this apple world, jim. >> reporter: that's right, nina. it's interesting, really. can't think of a better place to get reaction than here in front of one of the hundreds of apple stores opened behind me. someone laid flowers here at the door and a person came by with an apple, took a bite out of it and left it right there as a tribute to steve jobs showing the symbol of apple. of course we have been asking some people this morning what they think. with me is ben killner, a customer of apple. we found you inside the store. at your age, your generation, what does steve jobs, what does apple mean to you? >> they're fantastic products. they look beautiful, they work well. and my sort of memory of steve jobs -- of apple mainly is the product mainly but then waiting for new products, seeing steve jobs on stage, in his jeans, giving the world fantastic products. >> the key things for me around apple, the products usually m