. >> and jessica doyle is checking out high-tech stuff for the pets, she talked to steve greenberg the author of "gadget nation." >> we have a wonderful marriage today to have things we love, tech and pets. >> this is pretty cool. we all know about the ipad. what's cool about it is the new case from stm bags, it actually turns off the ipad and then wakes it back up when you open it up. it's built into the pad. >> that's so cool. >> you can stands it up and also this way and it's superthin and it protects your ipad. really amazing from stm bags. >> how much does that cost you? >> about $40. >> this is from die son, a brand new dc 41. they call it the animal. >> i want this so badly. >> it's very, very cool. it can actually -- any kind of floor, a flat floor or shag carpeting and it has a lifetime replaceable -- the filter inside you can snap out and just wash it and put it back. >> this is a combination of tech and pet, it's called the animal watch? >> it's designed to pick up pet hair. this is supposed to solve that problem and it has a washable filter and just a great piece of technol