jean butler in the executive director. >> we love her and we like her cow. >> this cow lets it all hangre embarrassed. we think she should be covered. >> she is a modern cow. >> good morning. we are so excited to be here. the toy industry foundation is donating $226,000 worth of toys to the "today" show toy drive. >> what does this guy do? >> this is a squishable moo cow. you hug him. >> i like that. >> may we hug him? >> i love that. >> i could get used to this. nobody hugs me any more. >> this is terrific. you do a lot of philanthropic work. >> we do. the toy industry foundation, we are the philanthropic arm of the american toy industry. we give more than 500,000 toys every year to children in need. that's sick children, improverished children, children in military families and kids entering foster care with nothing of their own. >> it doesn't have to be a lot. one thing. >> one toy makes the difference. >> are you noticing more needier families this time around than years past? >> absolutely. the demand is so great, but the toy industry has really come through. we have plenty of toys