pepsico claims they are part of the solution.lester hold has a look inside the company that has a unique influence on what we eat and drink. >> reporter: pepsico spends $500,000,000 a year in development in labs across the world. scientists like this are working to perfect the next generation of diet sodas reducing sugar and adding taste. >> this is more citrusy and this is spicier. the ceo wants to more than double the revenue from the good for you products like creelials and uses by 2020. does it worry you, anytime you change the model of a company, you change the risk, right? >> i want every product you eat and drink to be pepsico. >> reporter: she's hailed a visionary by pursuing an ambitious health goal. critics are skeptical. >> to me, this is the height of hypocrisy. we are part of the solution. this is a company that basically makes money from sugar and salty snacks. >> reporter: so far, they have made money with new products with less sugar and salt. with pepsi falling behind coke and diet coke, some believe the strategy

on the sponsorship front, pepsico signed a ten-year extension of its deal for a total of $2 billion. marriott signed on as the league's exclusive lodging partner, and the united services automobile association became the nfl's first official military appreciation sponsor. with nfl sponsorship revenue expected to increase 15% this season, league-wide revenue could reach a record $9.5 billion. that would make the nfl bigger than fortune 500 companies ebay, whole foods, and visa. not bad for a business that could have shut down for the year. with a look at the business of sports beyond the scoreboard, i'm rick horrow. >> susie: here's what we're watching for tomorrow: earnings reports continue to trickle in. we'll hear from anheuser-busch inbev, cisco systems, general motors, and macy's. and we'll get an update on the super-committee from one its members, maryland representative chris van hollen. also tomorrow, hilary kramer is our "street critique guest. email your questions to street critique at nbr.com. a hopeful sign that companies may increase hiring-- employers advertised more job

pepsico just gave us a grant. >> matter of life or death. >> the water.org co-founders say it's aboutmarter giving. he hopes he can leverage his celebrity into more do nations. he's been known to mix his two worlds to raise money. >> the kids' foundation. >> vince, this is matt damon. i'm in haiti at moment. i understand that your check hasn't come. i can't believe i have an academy award and i'm calling you back. send me a check! >> is it a heavy lift to convince your friends? >> if you can prove that there's a solution that works, people are into that and people want to help with that. >> when you help a local community with their water, what kind of trickle-down effect does it have on the community? >> everything changes. everything changes. suddenly the girls who are collecting water all day are in school. >> particularly for girls and women it has an effect. >> it's a huge, huge issue for women. as a father of four girls, that resonates with me. but, yeah, you see, the joy is kind of -- it's the other side to these trips. you see some really hard things. but to see the life-chang