you're the one, and that was pete townsend's a month or so ago his lecture where he called apple and itunes a digital vampire and said more broadly that silicon valley needs to do more to nurture artists. what was your reaction to that? >> so, i view that as an understandable emotional response by somebody who would like to think that the things that he created 40 years ago are as valuable today as they were 40 years ago. very few things people created 40 years ago that are more valuable than they were then. >> but one of those things? >> so, here is my view. technology is a pendulum. before 1984 and the mcintosh. the best thing you could do is green print against a black screen. everything was the same. dolby invests post script and desktop publishing and for 12 years the focus of technology was increasing production valus and making things look great. the pendulum swings the other way. then in 2006, apple comes out with the iphone and we start the pendulum back the other way. we have the first production value introduced. i believe to the first approximatation we'll spend the next

. >>> the who's pete townsend speaking like it's ten years ago. >> it's hard to imagine a musician getting mad at itunes. but indeed the aging guitarist says apple should be blamed for baring unknown artists and bleeding the music industry like a vampire, he says. townsend says they should use the money to seek out new talent. this comes a bit late. you talk to a teenager about itunes, they'll look at you funny. there are services like spotify does everything itunes does but for far less money. google launched the look inside service. it's like street view only inside a business. businesses have to sign up to take part. google will not take pictures unless it's asked to. we missed the look inside part of the gary denko. we'll show you the pictures later. >> it's kind of cool. >> you can see what they've got for sale. >> christmas is coming, jon. >> we'll keep that in mind. still to come on "today in the bay", pointing the finger. the san francisco sheriff's department says it wasn't their deputy that injured an iraqi war veteran during the occupy oakland protest. >> if you want to hit the