other talk about as well and then think about what the solution is i really believe in the buckminster fuller notion that it's not about fighting in some system anymore it's about building a new design that makes the other one obsolete and getting the public to understand it and then the game is basically over and it's kind of evolution that you talk about but i'm just really curious kind of how you do that how long you see that need to take because i don't know if you thought the black friday videos of people attacking each other for two dollars waffle makers i'm going to play a tiny montage for our audience i'm sure you can imagine from the noise is what's going on in them. i was. i. was i was you who was it was peter it sounds like riots that looks a little like riot unfortunate people clamoring for video games i would want to get between them in their video games how do you get between them in their video games and how long is that going to take. that good question i like to point out that before world war two consumption in america was half of what it is now and the ravenous consumption