for proprietary trading on wall street firms trade their own books for profit and assorted like daytrading it's usually flat out of oppositions, but it's really their best proprietary ideas. so when we were brainstorming for the element to the show, we thought it's like a prop desk. we think the idea no one else out there thinking about. so we like to start a job in the wall street term so that the average person can feel like they're getting a glimpse of what it's like to be on wall street and they are getting that sort of inside knowledge. c-span: what you envision your audience looking like on an individual basis? >> guest: i remember talking to the very active investor who sort of the home gamer. but also some of the young professionals on wall street, the people who can maybe use some of the tips from the traders we have on the desk. bad decade since experience trading the markets. further observations in terms of price action, reaction to certain events like the japanese earthquakes, that all can be learned from by the new generation of traders out there. any kind of act as investors