compare that with the edenpure.he edenpure right where you need it, with nothing lost, either up the flue or in the ductwork. >> but, richard, even that's not the whole story. the edenpure also incorporates advanced technology that's far more efficient at generating heat from electricity than old-fashioned burning coil heaters. >> richard: and that advanced technology is also why the edenpure is so safe to use, and the choice of fire and safety professionals for their homes. let's go now to meet neil tyburk with the technical details on what makes edenpure's quartz infrared heating so efficient and so effective. >> this new fourth-generation edenpure has at its core another quantum leap in heating efficiency. edenpure worked with our technology partners at sylvania to yet again increase the efficiency of the edenpure system for turning electricity into safe and comfortable warmth. the heart of the system is this newly designed and patented infrared tube. this exclusive technology creates waves of infrared heat at a