> we sell t-shirts, sweat shirts, bunny suits, leg lamps, leg lamp night lights, leg lamp ornaments,cookie cutters. we sell lifebuoy soap, of course, fudge, actual oh, fudge. >> brian jones is a lifelong fan of the 1983 holiday classic "a christmas story." >> my husband is very "christmas story" obsessed. >> his favorite scene features the legendary leg lamp. >> will you look at that! this is glorious. it's -- it's -- it's inscribebly beautiful. it reminds me of the fourth of july. >> what started on a whim in 2003 turned into a business, he ran out of his garage in san diego. >> sell a couple leg lamps, it will be kind of funny, a little extra income. and it just exploded. i was like, okay, i guess i'll do it full time. >> although he was a little worried about the fees, jones contacted the film company, warner brothers, early on to license the rights. >> i got a letter back from them saying okay, that's great. if you're going to do something further, let us know. >> just a year after starting his leg lamp business, the house where the movie was made came up for sale on ebay. >> too

and pose with the leg lamp. for jones, it was a no brainer. christmas story house and leg lamp business were now officially a big deal. he figured it was time to call warner brothers back. >> legally and from whatever standpoint, it had to be licensed to call it a christmas story house. >> with 5% to 20% going to warner brothers, it's been a boom to jones and his business. his website is one-stop shopping with all things associated with "a christmas story." >> 75% of our business is online. it wouldn't be where it is today if it weren't for the memorabilia because we licensed. it's the way to go, the right thing to do. in the end, it works out well for you. >>> it's time to answer some of your business questions. brian and phil are with us once again. the first is about the state of small business. >> what do you see are the top five universal challenges all business owners face today? >> before we were talking big picture. here, there are small things people face. brian? >> sure, one thing is competition from cheap technology. used to be, if

legs. and i remember actually at one point setting up the lamp to want on for a boat the bin perched on a on a on a road and just being dumped by the tsunami. and i was quite a surreal experience definitely. to begin with very strange if you were in a building suddenly you. could feel yourself shaking slightly and it was difficult to walk in a straight line for about thirty seconds and gradually these three days i actually got used to the tremors the strange as that sounds suddenly there was there was panic i was outside of the car about to film the stand up. and the police and the emergency workers suddenly just like the sound seeing. it was all in jack rings but i could understand there was the can see the fear and panic and also they were shouting and tsunami literally yelling in my face to get back into the car there's no news crew there chanting and then to get back into the garden and go in and as fast as possible because there was this. as the threat of another another tsunami there'd been a tremor the tide proceeded and they thought another tsunami was coming so and then in those mom