ms. weinman, if you would start by telling us, giving us just a little bit of a snapshot of the publishing industry in 2011 come if you write a paragraph or two on what the publishing industry did this year. >> oh, my goodness, where to even begin? i think the best way to look at what happened in the publishing industry this year is the increasing rise of digital books, digital market share, and also gives tremendous transformation of the physical book market. for example, i guess a really good way to look at it is through the almighty prism of amazon. for example, amazon introduced just a couple months ago some new devices. for example, the kindle fire which is their answer to the tablet market. it is priced at $199, and just based off of pre-orders and new shipments alone, various analysts have projected that it will reach number two in sales behind apple's ipad which, of course, is priced at the lowest end at $499. the thing with amazon's kindle fire is that it's also interact competition with barnes & noble which we will get to in a bit. but amazon also introduced some other lower cost