. >> reporter: howard bragman is an expert at restoring a tarnished image.od publicist who now runs reputation.com, an online service that helps people downplay harsh things that have been published about them online. >> if something bad about is you online, there's no statue of limitations. it's like herpes. you have to live with it for the rest of your life. >> reporter: casey anthony's name was one of the top ten google searches last year, because millions of people were shocked by the crime and equally shocked the jury did not convict her. fairly or not, many see her, like o.j. simpson, as someone who got away with murder. >> guilty of the crinot guilty murder. >> the court of public opinion is made of much different assumptions that the court of law did. and it's harder to overcome. >> reporter: for a hollywood celebrity like charlie sheen -- >> i am on a drug, it's called charlie sheen. >> reporter: a bad image is tolerable, maybe even profitable. for kim kardashian, tabloid headlines can mean a career. bragman argues redemption might even be possible

probably do another one later. >> reporter: casey anthony's image problem runs much deeper, says bragmanere are tens of millions of people that believe she murdered her daughter. and i believe that someone could come forward and say, i did it. and they'd still hate her. >> reporter: after all, she's famous for just one thing. >> end of the first. just the beginning. >> reporter: i'm david wright, in los angeles. >> we'll have much more to this story coming up on "good morning america," when dan abrams and nancy grace weigh in. >>> some stirringly emotional words as the mother of those three, young girls killed in a christmas day house fire said her final farewells. in her eulogy, madonna badger says her girls now live in her heart. and she's hanging on to love in the wake of her death. the coffins of the three girls were carried by the very same firefighters who tried to save them and their grandparents who also perished in that blaze. >>> penn state university appears ready to begin a new chapter with a new football coach. espn reports it's the current new england patriots offensive coo

. >> reporter: howard bragman is an expert at repairing a tarnished image.statute of limitations. >> reporter: casey anthony's name was one of the top-ten google searches last year because millions of people were shocked by the crime. and equally shocked the jury did not convict her. >> this is the end of my first video log. i'll probably do another one later. >> reporter: casey anthony's image problem runs much deeper, says bragman. >> there are tens of millions of people that believe she murdered her daughter. and i believe that someo could come forward and say, i did it. and they'd still hate her. >> reporter: after all, she's famous for just one thing. >> end of the first. just the beginning. >> reporter: i'm david wright, in los angeles. >> we'll have much more to this story coming up on "good morning america," when dan abrams and nancy grace weigh in. >>> some stirringly emotional words as the mother of those three, young girls killed in a christmas day house fire said her final farewells. in her eulogy, madonna badger says her girls now live in her he

. >> i'm joined by howard bragman. good to see you. i've never seen anything quite like this. let's go through these. michele bachmann's new ad, hit the air this week. let's take a look. >> born and raised in iowa, only one candidate has been a consistent conservative fighter who fought obama care, fought increasing our debt ceiling, even as other republicans were cutting deals with obama. >> comparing herself to margaret thatcher, gutsy, isn't it? >> she's pretty gutsy, anyway. >> does it work? >> no, it's not. what's interesting, positive ads just -- they're like eating a frito, they go over your head and they have no sticking power, it's negative ads that do the real work in the campaign. >> we've seen what impact they've had on newt gingrich, part of why he has said the things he said about mitt romney. let me play an example of that. >> i've made mistakes at times. >> so far, newt gingrich has admitted his mistakes or flipped on, teaming up with nancy pelosi, immigration, medicare, health care, iraq, attacking mitt romney, and more. >> i made a big mistake in the spring.

we're joined by howard bragman. howard, what do you make of all this?er one thing to do in these horribly public moments is to get a moment of privacy. the first and most important thing is not making sure the tabloids know what is going on, but really attending to the health of demi moore. she has the time and privacy and the space to deal with what she needs to deal with. >> do you think she'll be able to recover from whatever that is in private? >> i would like to think so. i think she may have a few weeks of privacy. you know how the machine works in hollywood. the next time she's out promoting a movie, people will say, what happened? what precipitated it? where did you go? what drugs were you on? people ask every question you could imagine. she'll have to come up with answers for that. i hope for the moment she has the time and space and privacy to attend to it. >> she deserves it. speaking of interviews, does this hurt her career in your opinion? >> the answer is a definite yes and no. certainly, she just dropped out of a cameo. so in the short te