name jake williams, but really rick tigner is president of kendall jackson winery. the latest boss to go undercover. >>> the one thing i wanted to check on was the passion of our people. >> reporter: for one week he learned the ropes of the business, from counseling grapes to hosting a wine tasting to bottling wine under marco gear mow's watch. >> he needed a lot of training. >> reporter: the episode was shot in early june. no one in the company had a clue what was going on. >> that is why they came up to me and said we are going to film this documentary. how do you feel about that? >> okay. let's go ahead with whatever you want me to do. >> reporter: rick grew up in modesto in a blue collar family and never forgot his roots. >> a lot of people want the president to see from some sort of a macroview. i truly believe ceos or the boss should fly at three feet. >> reporter: we can't tell you what happens at the end of the episode when rick finally reveals his true self to his workers, but what we can say, he pulls it off. >> never guess it had. >> reporter: reporting f

. >> reporter: he went by the name jake williams but really his name is rick president of kendall jackson winery in santa rosa. the latest boss to go undercover. >> one thing i wanted to check on was the passion of our people and the commitment of our people. >> reporter: for one week he learned the ropes of the business from counting grapes to hosting a wine tasting to bottling wine under marco guillermo's watch. >> i can say that he needed a lot of training. >> all right. i got it. >> reporter: the episode was shot in early june. no one in the company had a clue what was going on. >> he said we're going to film this documentary. how do you feel about that? you know, okay. you know? so go ahead and do whatever you want to do. you know? >> reporter: rick grew up in modesto in a blue collar family and never forgot his roots. >> a lot of people want the president to see some sort of macro view or 10,000 feet actually believe... >> reporter: we can't tell you what happens when rick reveals who he is to his workers. but he pulls it off. >> no. never guessed it. >> reporter: "undercover boss"

recently the president of kendall jackson wine in california got down in the trenches to see what lifet undercover boss. >> one case right there. >> okay. >> you got to put -- i got it, i got it. >> there you go. >> my fault. >> i'll keep an eye over there. >> keep going, keep going. >> i got it, i got it. >> let me show you. my way is like this. >> whoo, double. >> try do that. >> the boss man is rick tich ner. he's here. >> what did you learn? >> i learned a lot. going undercover gave me a great opportunity to really see the passion and commitment that we had with our employees. i have this one concept i call look, listen and learn. it really is a -- a lot of bosses want to go to meetings and talk a lot. i think you get more from your employees if you actually give them a voice and listen to what they have to say. going undercover for me gave me a great opportunity not just to see the passion and commitment but actually to hear their stories. >> did you learn things you didn't know about your company and their attitude about you? >> well, you know, i've actually been with the company

recently, the president of kendall jackson wine in california got down in the trenches to see what lifelatest "undercover boss." >> one case right there. >> okay. >> you got to push it forward. >> yeah, i got it. i got it. >> there you go. >> that was my fault. i keep an eye over there. >> keep going. keep going. >> all right, all right, all right. i got it. a little clumsy here. >> i'll do it my way so you can see. >> woo, double. >> the boss man is rick tigner. he joins us now. >> great to be here. >> what did you learn? >> i learned a lot. going undercover gave me a great opportunity to really see the passion and commitment, you know, that we have with our employees. i have this one concept i call look, listen, and learn. it really is, you know, a lot of bosses want to go to meetings and want to talk a lot. i think you get more from your employees if you actually give them a voice and listen to what they have to say. going undercover for me gave me a great opportunity not just to, you know, see the passion and commitment, but actually just to hear their stories. >> did you learn thin