thanksgiving day, 35% of total revenue of roulala came from mobile. incredible impact. >> what's mobile? i mean, yeah, it's cell phones, i know, but we've gotten to that point where my ipad is in my living room or in my car or it's walking through me with work, et cetera. is that mobile? >> it absolutely is. by the way, that's going to be another great growth driver of e-commerce. think about ebay's core business, auctions. think about how good mobile is for e-business. before you had to be in front of your computer, time sensitive. now you have your mobile device. roulala, every day at 11 a.m. we launch new sales and people flock to the flight. with mobile being any, where your iphone, ipad, it's great to drive e-commerce very fast. >> have you seen a good social e-commerce experience? i actually focus on social web in my reporting and i have not. i think the best i see is share with your friends. if you get three people to buy this, you get a free version. >> i think there's businesses more influenced by social, i'm not saying this in a self-serving