. >> basically using the implied move for the quarter, that's how you chose the 60 stliek. at the same time how do you factor in the fact that green mountain has moved so much? did that educate you in how to choose? >> i'm a bit stubborn. i do the same trade two days ago in netflix and it worked brilliantly. >> if you do say so yourself. >> yeah. but i chose the exact implied move. i used the weeklies that i sold and bought the march and it worked like a charm. that's what i'm playing for. >> we've said it before. options traders tend to like these strategies because this decay is really working for you. i have to say with green mountain coffee, this is not a name i'm that enthusiastic about. much like netflix decided we're not going to talk about turn, when you see companies saying we're going to report less information, that's not something i like. just because starbucks is hitting on all cylinders doesn't mean green mountain is. >> i think there are several things interesting about this. dan says he doesn't have an edge with the fundamental story here. he's not making th