nhk's world wakako hiseda reports. >> reporter: the economy of bangladesh is thriving. with steady growth of about 6% a year. dakkar today has more shopping malls packed with shoppers. the economic boom has taken consumers' purchasing power to new heights. >> translator: expensive, yes, but people like them. we sell five to seven pieces a day. >> reporter: foreign automakers are particularly keen on making inroads. owning a car is the number one status symbol for bangladeshis. a new vehicle here costs at least $36,000, but most months, this dealer sells more than 100 vehicles. manufacturers estimates that domestic demand for cars will increase tenfold over the coming decade. >> i haven't made up my mind. my family will choose the color. >> reporter: used cars account for 80% of the auto market. but this firm aims to boost sales of new cars by offering better after-care service. hiring retired employees is the key. naoki yamamoto is one of them. he is an expert on customer care with 30 years experience in japan. on top of his technological skills, yamamoto instructs staf