the company buys coffee directly from growers in uganda and burundi who practice sustainable farming. it then sells the product directly to coffee houses like ipsento and to consumers over its website. videos let customers see who's behind their coffee. and that personal relationship helps the farmers command higher prices for their crops. the concept is called traceable or relationship coffee and elster says it's a win-win for everyone. >> not only does that allow us to get coffee profiles that are more in tune with what the market wants, but the process is very engaging and it highlights some of the differences of what we provide versus the commodity coffee importer. >> reporter: the untied states imports over 130,000 tons of coffee a month. it comes from roughly 60 nations and most of it is traded like any other commodity >> by the time a cup of coffee like this gets to a consumer like me it's hard to say where it came from. >> with this coffee, we're getting just tons of chocolate. >> reporter: neil balkcom is sort of a coffee sommelier. he sniffs and slurps the coffee crop to cup

burundi and tanzania -- we are waiting on a railroad to kigali. it needs about 4000 -- $4 billion. we are looking for partners. if you are ready, come there. but they are interested in the road that is already there. it is a ratio of if there is anybody who is ready to invest in the railroad to kigali. later, we will extend it to the east. let him come forward. we will be in business. we will talk to the president of kigali. we will get the deal. we want you to come there. the telecommunications, a lot of interest. electricity is another area where we are now opening up. we want to see more investors come. we have not had that in the past. if you have to see the president in order to see things move, something must be terribly wrong. this must be finished in the investment centers. in my case, if you come to tanzania and, come and see me. my doors will always be open. >> i am expecting lots of people to come up to the stage of the end of the session to offer to invest with you. >> we have need to do more communication. we need to ensure -- there is this target of universal primary