we spoke to marketing expert mark stevens.ys advertising during the super bowl is a popularity contest and does little to sell a product. for example, one ad set to air sunday from cars.com has a guy with two heads talking to a dealer about buying a car while his smaller head since -- ♪ let's get those keys and drive ♪ >> it's a little weird. mark stevens claims it's a waste of money sniet h. >> it has nothing to do with cars. nothing to do with cars. it's bee vis and butthead of the '80s. businessmen would never, ever give their own money to it. that to me is the acid test. >> steven says you need a strong message that resonates long after the super bowl ends and you need to make sure the product is the thing people remember, otherwise there are probably better ways for a company to spend its ad dollars. unless, of course, that company is one that advertises every year, like coca-cola or budweiser. it's almost as if it's not the super bowl without a good commercial from one of those guys. these companies have deep pockets, la

we spoke to marketing expert mark stevens, he says advertising during the super bowl is a popularityo sell a product. one ad set to air on sunday has a guy with two heads talking to a dealer about buying a car while his smaller head sings. ♪ >> mark stevens claims it's a waste of money. >> it has nothing to do with cars. it has everything to do with the be beavis and butt heads of the agency playing with corporate treasury dollars. they would never, ever give their own money to that. that to me is the asset test. >> stephen says you need a strong message that resonates long after the super bowl ends and you need to make sure that the product is the thing people remember. otherwise, there are probably better ways for a company to spend its ad dollars. unless, of course, that company is one that advertises every year like coca-cola or budweiser. it's almost as if it's not the super bowl without a good commercial from one of those guys. these companies have deep pockets, large ad budgets and can afford to spend millions of dollars on a flashy ad. stephen says that's fine but the primary

we spoke to marketing expert mark stevens.g during the super bowl is a popularity contest and does little to sell a product. for example, one ad set to air sunday from cars.com has a guy with two heads talking to a dealer about buying a car while his smaller head sings. it's a little weird. mark stevens claims it's a waste of money. >> it has nothing to do with cars, nothing to do with cars. it has everything to do with the beevis and buttheads of the world. business owners who are not playing with corporate treasury dolls would never, ever give their own money to that. >> stevens said says he need a strong message that resinates long after the super bowl ends and you need to make sure the product is the thing people remember. otherwise, there are probably better ways for a company to spend its ad dollars. unless, of course, that company is one that advertises every year, like coca-cola or budweiser. it's almost as if it's not the super bowl without a good commercial from one of those guys. these companies have deep pockets, l

not only is major mark stevens the commander of the net, but he is also the marketing manager on a company. major stevens is a true citizen soldier. major combat thank you. thank you for your service. thank you fire leadership. we wish you and your union card speed. [applause]being i would also like to thank maing public broadcasting for beingmoe here tonight. i will not promise you a free tote bag or more fattening after my speech. yeahave [laughter] ri i am pleased to report that analyzed seer, we have taken ou right turn on the road to economic recovery.ut and a bipartisan affair, we i passed the largest tax cut in state history.only do [applause] not only do they cut the topmaie rate for individuals, we are supporting working model in theo main people by ensuring that 70,000 means denying will no longer pay income tax until they earn higher wages. [applause] self-suffi that is a helping hand to put them on the road to self sufficient see.e our tax cut for the rich. in name, the top income tax rate kicks in at an end come of under $20,000 per person. let me tell you this. no matter what

mark and steven joining us now. steven, how much concern do you have that when this run is done, whenever it is, it could end in another 50% haircut like the past two. >> well, i think it depends on what the fundamentals are. i think the battle of the atlantic is on. on this side of the atlantic we have an improving economy. it's not robust by any stretch of the imagination, but improving measurably. you've also got corporate profits continuing to surprise to the upside. on those days when the markets have the fundamentals and valuations, the luxury to price those in, they tend to be up. we also understand europe will be a source of risk. i believe the likelihood we'll get a leverage bubble likely to collapse this market in the near-term is probably relatively low. >> greece and those headlines on a daily basis continue to disappoint but don't surprise or shock anybody. mark, i have to ask you, you're adding to your cash position. are you getting spooked out at these levels? >> yes. out of the box my commentary goes

today 35-year-old steven chick showed up in court to answer drug charges. mark has the story. >>reporter: steven showed up in a san jose courtroom this mortgage charged with possession of methamphetamine. before the hearing he told reporters from the mercury news and abc 7 there is a way bigger story than the sex tapes. he was referring to a published report in the san francisco chronicle that a sex tape showing nadia with another man was given to her husband state treasurer bill. the 70-year-old state treasurer got that tape of his wife 6 weeks before nadia went to meet her former boyfriend at the home wood suite in newark. san jose mercury says it has seen a text message between nadia and chick which quote tells the story of an angry jealous woman. text reportedly says last three months you put me through hell and back and more. you will see and feel the pain your lies have inflicted in my heart, soul, every moment you find yourself alone, or bored with another. today chick said everything that has happened between himself and nadia was consensual. he said he could point repo

the speech marks the first public appearance since steven job's death on october 5th. >>> mayor stephanie promote the clean community competition. the contft promotes environmentally -- contest promotes environmentally friendly cities. >>> maryland lieutenant governor will testify today before a senate committee supporting legislation it be legislation to allow -- legislation to allow veterans to be recognized. it will reportedly help get vets gain easier access to available service and resources. >>> news time 5:57. counting civil -- county civil leaders see jury duty as a sick duty. >> what maryland law makers are trying to pass to make it easier and you might be heavier the next time you are called to serve. >>> a big day for testifying for governor o'malley. the issue he is pushing and says is tops on the agenda. >>> also the parent who loves talking but -- parrot who loves talking but has only one topic to talk about. we will tell you all about it ahead.

let's get some reaction on the asian marks from our guest in singapore who joins us now on the line. steven, thank you so much for joining us. tell us whoofment why has there tell us, why has there been a muted reaction? by the eurozone finance ministers? >> basically because a lot of this has already been discounted. if you have a look at the asia, japan indices, those are already rallied off the course of this year, of% in u.s. dollar terms and a lot of that on predication to a successful collusion on the discussions of the greek debt and the eurozone. >> 130 billion euros? $170 billion? it was already out and about over the past few weeks. >> yes, that's correct. obviously the markets are now going to continue to focus on the growth numbers coming out of of greece over the next six months or so because really that will be the is that you determines whether or not this money is enough or whether or not they are going to have to return to the troika to get more cash to pay off their debt. at the moment, the odds appear to be the latter rather than former. >> and everyone is also very skept

. >> brown: steven levy, come back to that letter from mark zuckerberg, and a lot of language i saw about the mission. it says it wasn't originally built as a company but "built to accomplish a social mission to make the world more open and connected." we saw this with google with its famous model, do no evil. is there a point where these companies-- the yellism, the original idealism runs up against the demaps of the marketplace and shareholders. >> that's a definite danger of any company as it get bigger. before we jump to to the cynical side and point fingers at zuckerberg and facebook, we are on the cusp of something different here. social networking-- and facebook is the flagship of that-- has changed our world and that's really where it's positioning itself-- and zuckerberg is very explicit about this-- in the center, change the way we communicate with each other are changing the way we communicate with our governments, and doing it in the hackerrish way, hacker not in the break-in sense but the best sense like i wrote in a book 27 years ago. and i think there's something to that. i

stevens was serving a life sentence for another murder. the case marks the first time prosecutors used dna evidence to pursue the death penalty, under maryland's new capital punishment law. jurors had to weigh the crimes against a long list of mitigating factors. >> reporter: the jurors came up with several reasons of their own, not to give stevens the death penalty. >> reporter: they wrote about his violent childhood, filled with poverty and sex abuse. outside the courthouse, stevens' mother and sister had no comment. jurors also said the state failed to provide a safe place. >> the only question i have is why. and i'm pretty sure that if i ask him, that he would never have the answer. >> reporter: and even though stevens was already serving a life sentence, back then, he had a chance at parole, a chance he'll never have again. reporting live, weijia jiang, wjz eyewitness news. >> another inmate is charmed in this case. he will have a hearing in april to determine if he's competent to stand trial. >>> an update tonight on the mystery surrounding the pre

here, again, we're not sure who will take over for steven appleton, but let's assume in the short-term guys it's probably to be mark. i'm looking up information on him on capital iq right now. the chief operating officer of micron, he's the president of micron technology. and he has been there a long time. he joined the company back in 1984. he has risen through the ranks. so if mark dirken is promoted on a full-time basis as ceo, he's clearly somebody who knows the company, herb, inside and out. he's been there a long, long time. nearly 30 years. we don't know if he is going to be elevated to the ceo position, but he's been there a long time. he's the current president, current chief operating officer. so micron with a solid leadership community. i believe jon fortt -- jon, you there? >> i'll just note that the company announced a couple weeks ago that mark dirken would be retiring at the end of august. >> there you go. >> we don't know why that is exactly. i'm trying to look at this release quickly and see if they noted a reason. i don't believe they did. they said he is retiring and not leaving for another posit

mark cuban. the cable world getting a little more crowded. comcast has announced that nba legend "magic" johnson will launch fire. shawn diddy combs to launch "revolt." >>> stevenbert is back on set after abrupting cancelling shows last week. he took off to be with his ailing 91-year-old mother. there has been no comment from come did he central or colbert himself. last night, in true colbert fashion, he kept everyone guessing. >> i just wanted to address my recent absence from the national conversation. as the hub upon which the republic turns, i can understand why the machinery of this great nation ground to a halt last week when you were denied this. evidently, having 11 children makes you tough as nails. confidential to a lovely lady: [ gestured ] . >> did you know he was one of that many children? and getting plastic surgery. >>> whitney houston was laid to rest over the weekend, but what caused the superstar's sudden death is still not known. investigators are looking into whether her battle with drug addiction played a part at all. so all this week, cnn is committing to going in-depth on addiction in america. and part of that now, new research reveals th

steven spielberg. >> with viola davis and olive i can't spencer graying sabah wards, the help is the only best picture nominee to pass the $100 million markthe descendants had early promise with voters along with moneyball. >> it makes me question what is success, what is failure. member it is a string of that. >> i found something from every deck owed. >> reporter: there are three films that round out the field. extremely cloud and incredibly close, the tree of life and midnight in paris which just won a writer's good day l.a. award for best original screen play. >> i'm not quite as taken with him as you are. he is a pseudointellectual. >> i prefer a smoky feeling. >> in hollywood, adam housley, fox news. >>> with all this talk about jeremy lin right now, what about our own team here at home? what about them? >> they're not linning at all. >> could washington finish with a win in phoenix. yes, we do have a jeremy lim update.  people! look at you! texting...blogging... all this technology, but you're still banking like pilgrims! get high yield free checking at capital one bank. why earn bupkis, when your checking c

steven cole there is sick. she is 91 years old. aha >>darya: in new orleans, mardi gras festivities are in full swing. >>mark: we will be right back on the kron4 news. here is a live look at the james lick in san francisco. traffic is still light on this president's day. >>darya: with our live at the bay bridge. it is our big story today, the first morning that the news stretches open after caltrans did all of their work after closing friday night at 8:00 p.m.. they have reopened 34 hours early. this is the first morning ride that people are taking or that stretch. >>stanley: some people have an actual clipper card do not pay their fair. allow me to explain. the clipper system for muni is based on the honor system. in other words, the writers are trusted to put money on the card and use it. some people purchased the cheapest clipper card for the sake of having a card but they never actually put money on it. in other cases they have money on the card but conveniently forget to scanned before getting on the train, until they get caught. their inspectors check to make sure the writers are being honest by scanni

steven, could be a way of endearing imself to the approach. equally there's been a bit of a shake-up. we've had the leader of the house. markrby who resigned recently. he was another influential person who was considered to be behind the replacement rudd. >> does any of this matter in terms of the australian economy? how much of this relates back into what happens to the economy in usaustralia? >> it wasn't about policy. gillard and rudd are very similar in terms of ideology. in terms of program they were going to try to pursue, they were similar. rudd wouldn't have done it in the mining tax. he did crucially come out and say he wanted to restore business confidence when he was making his pitch. i think that was politics more than change. if anything, if this has an effect, by keeping gillard in power, they've made labor less likely to win the election and then you would see a transition to a liberal government led by tony abbott and he has said he would to a certain extent wipe things it clean on things gillard and rudd have done. in terms whether he could do that is uncertain but that would be the implication for business