the vice president left office, don kendall gave him a great deal of law business representing pepsi cola. is it clear the vice president was a friend of his at the time? >> i can answer that clearly, kendell now says and i think he said it so long he believes it, that nixon got khrushchev to drink pepsi. we did. it was just the way we structured it, and it was accidental, we hoped it would happen but nixon played no part with -- kendall was only a vice president then. we had over there the heads of ibm and at&t, it was amazing the amount of chief executives who felt now freedom and power that they could go to the land of enemy, george, and actually see it. i tell you -- may i? anecdote. i told you we had u.s. offices and soviet offices. i walked in the one guy and he asked me to come in and i hadn't had time i came in a couple hours later and i noticed on his desk very neatly piled was the whole pile of papers, all neatly stacked. and i kind of looked at him with my rudimentary knowledge of russian, press releases, ge the kitchen, a press release went out. hundreds of press releases. so

. >> which one do you prefer, pepsi-cola or coca-cola? >> if you are an ocean city, you will not have a choice. >> the town has signed on to sell just one soft-drink. we will tell you which one, coming up. >> a local look at national signing day, straight ahead. >> temperatures still feel like spring, and means the next system coming our way brings the chance for rain. a beautiful sunset once again. 67 at the inner harbor x coming up on 11 news at 6:00, the search is on for a suspect after two women were robbed do we are live with the latest on this investigation. governor o'malley delivered his state of the state address. the sacrifices he is asking marylanders to make. marylanders to make. "and what do you do?" "oh, i sell insurance like no one else." "oh, that's nice." "thank you." now, that's progressive. call or click today. x if you listen closely, every first wednesday in february you can hear the fax machines humming as athletes find letters of intent. pete gilbert witnessed a sampling of presentations and joins us live with that

this is a great commercial because it's actually, a takeoff on the old pepsi cola wears from 1996. y line of the coke guy really wanting pepsi and getting caught. >> another celebrity that's going to turn heads all across america is a supermodel, adriana lima. let's take a look at the commercial she made for kia. ♪ ♪ ♪ mr. sandman ♪ bring me a dream ♪ make him the cutest that i've ever seen ♪ >> she also makes another one that's going to really cause men to, i think stop. this one is going to stop them in their tracks. there's another one that is pretty amazing as well that she does. she's making a mark. >> well, when you're hot, you're hot, something like that. >> i wish we could run the david beckham ad one more time, actually. but it kind of goes and tells us why we should probably not go to the kitchen during the commercials. >> the commercials keep getting more and more popular. this year so many are released ahead of time. hoping to get this sort of traction and get a lot of people interested. and then, actually be in the know during the game. >> matt miller, thank you so much

they are reportedly gearing up for another cola war. pepsi has announced it will spend $600 million more in marketing and during the super bowl it showed a coca-cola delivery man buying a bottle of its -- of pepsi. it is harsh out there. it is truly a war zone. anyway, why are we doing this story? i will tell you why. this drives me crazy. doesn't it seem like life only gives you two choices. coke and pepsi, everybody knows they are different. coke is not as sweet as pepsi. you have liberals and conservatives and you have burger king and mcdonalds and men and you have women. sorry, bill. >> my existence destroy yourself argument. >> why can it only be two things? and the presidential campaign. nobody wants a third party. >> i half agree with what you are saying? >> because it is two halves. you can't have three halves. you couldn't say a third of you, could you? >> i couldn't. which third are we talking about? george carlin had a great philosophy about stuff like this. he said we have the illusion of choice. the big decisions, political parti

pepsi? >> coca-cola. >> can we say that allowed? > i love coke zero. >> interest coming, it's a pepsi table this week. >> i don't drink a whole lot of soda. >> i like splenda, that's why i like coke zero. >> we've been teasing you about inducting a new squawk master of the markets. finally, jonathan baum, chairman and ceo of the drapis corporation. jonathan thank you for joining us this morning. >> great to be here. >> we want to talk about what you see and what you think is the important way to push people these days. one of of the things you really focus on is globalization. you say you can't just look to the u.s., you still need to focus around the globe. >> i think the lead-in was pretty good. what you saw going on in the middle east, there's volatility is the big problem with a lot of retail investors have had, since 2008, high levels of volatility intraday gotten americans off the long-term goal. most americans cannot retire and funding their dreams buying longer duration assets almost priced near zero so they're heavily invest

some letdowns, pepsi and coca- cola.-cola a lot of people didn't understand the polar bears including myself. i was like what? i don't get it. you guys get it? >> i'm thinking if it's possible the polar bears have jumped the ship. don't think there's anything left to do with them. >> i really loved the doritos ad, but to me the most powerful one had toen the chrysler ad. -- had to be the chrysler ad. >> what was your favorite super bowl ad? >> you can still cast your vote in the ad meter. log onto www.wusa9.com -- to usa today's rather website or their facebook page. links to both are on www.wusa9.com. >> no one is talking about the one i liked. i laughed the hardest, the dog couldn't get through the doggie door. >> oh, right. >> he chased the vox waggen. >> that was early on. that -- the volkswagen. that was early on. that was funny. >> we are looking at temperatures in the upper 40s to around 50 and it bears repeating two years ago literally the snow was about that high. let's start with live look outside the white hou

. >>> looks like pepsi is shaking the can again. the country's number-two cola with half the calories of its regular soda next month. pepsi next is a stab at winning back cola drinkers who have shied away from the cans with loads of sugar and calories. pepsi says the new drink will more closely imitate the taste of regular pepsi but will use artificial sweeteners and high fructose corn syrup. >>> washington's power players often face tough questions whether from the media or lawmakers on capitol hill, while some influential figures will soon be answering questions from another source. alex trebek, "jeopardy!" is coming to washington for its power players week. the show will be taped before a live audience at dar constitution hall in april. "jeopardy!" will announce the contestants a few days before the taping. the shows are scheduled to air in may. >>> the super bowl of movies. advertisers are shelling out lots of cash finish commercials during the oscars. 3-second spots running for $1.7 million. analysts say it is so expensive because advertisers will unveil ne

. ♪ your cheating heart >> bet you're wondering how i got all that pepsi taste into a zero calorie cola>> yeah. ♪ [ music ] [ screaming ] [ band music ] >> i'm back, and you're my first guest! >> reege! >> and you're going to be famous, kid! [ laughter ] >> that is so funny. >> good commerce. there are so many amazingly clever ads that that's what makes it fun. >> the first buehler one we saw a little trailer -- the ferris bueller one we saw a little trailer, that was good. more of those ads in the next hour so stay with us. >>> it was 30 years ago tonight that david letterman first hosted his own late-night talk show. letterman began on nbc, innovative late night on february 1, 1982, when he was bypassed to replace johnny carson on the tonight show in 1993 jumped over to our network, cbs, and hosted "the late show" ever since. tonight's guest, one of his favorites, howard stern. >> howard stern. that should be fun. >> yeah. i hear he doesn't like to draw a lot of attention to himself. so he is going to down play it a little bit but he has a couple of special things to do. >> the networ

and away from silicon valley, but still big business, pepsi set to reegg note the cola wars. the company will release what it calls pepsi next at the end of march. 60 calories a can, they call that a mid calorie soda. >> like a mid sized car, we have a mid sized soda. >> let's bring in jeff ranieri. this is the summertime weather pattern, no longer. we're talking about a fire right now burning still in napa county, right? >> yes, we are still battling dry and very gusty winds in the north bay. let's take a look at the daytime highs. 80, a new record, 78 napa, 77 in concord, and 77 in livermore. close to 80 in santa cruz. now, to bring you to our winds right now, the key component today has been a dry, northwesterly wind still in effect to the north bay. we see it slacking off a bit, still about 10 miles an hour, gusting into the low 20s, still bringing us fire concerns right now from this fire, that's located just off to the north leer of the silverado country club, and just off to the north and east of yanville. we are also battling with not only these winds out of the north

. >>> a pepsi helping to revive the cola wars and bring back drinkers with its biggest launch in yearsg on pepsi next. about half the calories of regular pepsi. soda sales have been sliding because people have been moving away to sugary drinks to healthier options. it should hit shelves by the end of march. the employee of the month isss... the new spark card from capital one. spark miles gives me the most rewards of any small business credit card. the spark card earns double miles... so we really had to up our game. with spark, the boss earns double miles on every purchase, every day. that's setting the bar pretty high. owning my own business has never been more rewarding. coming through! [ male announcer ] introducing spark the small business credit cards from capital one. get more by choosing unlimited double miles or 2% cash back on every purchase, every day. what's in your wallet? or 2% cash back on every purchase, every day. i come in peace. but you go in pieces. [ female announcer ] you can't pass mom's inspection with lots of pieces left behind. that's why there's charmin ultra

and not looking for pepsi if you attend any events in ocean city. that is because coca-cola is the official soft drink of the .esulresort town that means only coca-cola will be sold at all town and properties and events. the contract goes into effect in april and replaces the current one held by pepsi. it will bring in about $286,000 in revenue for ocean city. a baltimore man is a medical pioneer. he recently underwent a groundbreaking cancer surgery to save his life. but why did he have to travel to another country to get it? >> chris lyles just returned from the trip of his life to save his life. diagnosed with a rare treat the cancer that was inoperable, he was forced to leave the country and go to europe for live-saving surgery. >> you should not have to travel that far to get there, sweden or germany or china or where, to get a surgery like this done. >> his family spent hundreds of thousands of dollars to help him get the surgery. his mother traveled with them. >> they consider america the greatest country in the world. yet we had to come to their country to get help f

. >> to not go looking for pepsi if you attend any events in ocean city. coca-cola is becoming the official soft drink of the town. they signed a five-year agreement making coca-cola the exclusive beverage holder. coca-cola will be the only soda sold. this replaces the current contract held by pepsi. if you're planning a super bowl party, plan to spend more money for food. here's what they found. the cost of hamburgers is up 65%. the cost of chicken wings is up 39%. pizza prices are looking pretty good. many people are selling pi zzas for between $10.14 dollar . that brings us to our water cooler question of the day. have rising costs forced you to cut back on your super bowl celebrations? you can share your response at wbaltv.com and on our facebook page, or send us an e-mail to watercooler@wbaltv.com. burritos are here to stay for chipotle. jane king has the bloomberg business report. >> good morning. the move to electronic textbooks sounds like a great idea, right? yesterday, are duncan unveiled guidelines for schools to make the transition to digital textbooks.

. >>> pepsi hoping the win back customers who don't want the calories but hate the taste of diet pop. the second largest cola company announced plans to roll out a compromise they're calling pepsi next. it has half the calories of regular pepsi and it's expected to hit shelves next month. >>> nba break-out star jeremy lin has filed to trademark the term linsanity but he's not the only one. so far, seven applications have been filed with the u.s. patent and trademark office. the term was coined after lin's meteoric rise to basketball stardom. it would give the knicks' point guard exclusive rights to put linsanity on a variety of products including clothes mugs and even action figures. the nba says right now lin jerseys are the hottest selling jerseys online. >>> it is one of the hardst things to do. lose that belly fat. >> yeah. sorry i'm just stuck there. coming up at 4:57 we have five changes you can make to help you beat the bulge. people! look at you! texting...blogging... all this technology, but you're still banking like pilgrims! get high yield free checking at capital one bank. why earn bupkis, when y

the whole purpose for a company like volkswagen or pepsi or coca-cola to be on the super bowl is to bege you have to have the social media component and that demands the ads have to be out earlier but it also kills the shelf life of this super bowl. in fact, what we're hearing now from some of the advertisers is, well, this is a sneak peek and we might change up the ad from facebook and youtube. >> and, david, is there any way to gauge the impact these ads have, whether they're being prereleased on social media or coming out during the super bowl, any way to see a direct c conversion into these ads and then sales for companies? >> well, what the advertisers are trying to do right now is convert them into followers on facebook, on twitter, and that's where they're looking for the bang for their buck. but the one thing this year, too, is there's more celebrities in the ads than in previous years and what's interesting they're doing this to capture the celebrities, followers on the social media sites. but what's also interesting is if you look at the conversion rate of sales and everythin

cola company, dr. pepper, snapple group, pepsi-co and red bull.ing up tonight on news4 at 5:00, a closer look at why these drinks, these energy drinks can be especially dangerous to teenagers. >>> and now a story for those of you trying to shed inches around the middle, a lot of folks do stomach crunches all the time but still can't get rid of those inches. many folks turn to liposuction to remove the unwanted fat. now there is a new procedure that is said to be less invasive t is called cool sculpting, a high-tech suggestion cup is placed on trouble spots, cold temperatures are applied and they freeze the fat cells under the skin. the dead cells are then removed by the body naturally. >> it was just smaller bull onlies that i didn't feel were big enough for lipo. there was no incisions no scars, there's no nothing. >> the entire procedure takes about an hour. of course, fat freezing may not do the trick for everybody because it does not remove as much fat as liposuction. >> put the beer gut on ice, she didn't even need it looking at the before pi

coca-cola, disney, cisco and pepsi.a big area of concern, the company is going to begin showing advertisements to users on mobile devices before its ipo, the social networking giant discussed proposals with unidentified advertising agencies, featured stories seen by users on the site. the move addresses the untapped facebook mobile users a key area of growth in the expanding south american markets and i would think markets across the world who use mobile devices and currently see no advertisements. >> the reason you say that about latin america is the pervasive use of the internet is dominated by phones so you're getting it on your phone primarily. >> do you get the margin of the news feed? >> it's almost smaller, don't have as much real estate, et cetera. it happens with the pizza ads, you order pizza online or a phone. you spend more from a desktop or a phone. >> you can bet the valuation of facebook is guaranteeing they are going to find a way. >> it will be a straight line. are you a buyer of that ipo? >> i think fa

reminds me of when coca-cola and pepsi tacked on point after point after point in the 1980s.markable situation. >> this thing, by the way, keeps ticking higher. continues ticking higher to new record highs. also want to bring you this report crossing on dow jones. according to to a memo to employees, goldman sachs's lucas van prague is officially retiring. so now it's official according to dow jones. >> lucas, shepherded the company through a very difficult time. >> not sure what he's heading on to do, if it's a true retirement. >> wow. >> yeah, okay. see who they replace him with. >> people have to understand when you're covering a story like goldman sachs, multiple stories, multiple rumors, you can always call lucas any hour of the day and he would set you straight. some would say he set you too straight. i always enjoyed his company. >> by the way, his replacement, an aide to tim geithner. jake seebert. >> had been at alcoa. then called into duty for the u.s. treasury. con cig lair to secretary/treasurer geithner. >> he was tom hagan -- you can take your wife and mistress

pepsi and other beverage-makers face higher commodity costs and changing u.s. consumer tastes that are shifting away from sugary sodas. soka cola also announced cost cuts but no layoffs. >>> apple shares took off wednesday after a website all things d announced they will introduce the ipad 3 in march. shares reached a high during the session and closed at $493.17, a gain of 3.5%. >>> coming up friday, investors will dig into the government's december report on imports and exports, and we'll get the first look at the university of michigan's index of consumer sentiment for february. that's a wrap of the day on wall street. i'm alison kosik in new york. >>> so, that's the day that was on wall street. let's have a look at the final trading day of the week, how it's shaping up. we've got about five hours to go before these u.s. markets start trading, and the premarket action shows us that we could see a bit of a down beat open. what we're seeing at the moment is the futures indicating about 0.5% decline when things start trading in about 4 1/2, 5 hours from now, andrew. >>> okay, it is, indeed, nina. let's quickly take a look at, i

if you like pepsi better than coke you better stock up before your next trip to ocean city. coca colas becoming the official soft drink of the resort this spring. city officials have signed off with the soft drink maker making it its exclusive orrinner. that contract goes in effect in april and replaces the current one held by pepsi. it has an estimated value of 286,000 dollars in revenue for ocean city. >> time now for a look back and a look ahead at the week on wall street. deborah kostroun has this weekend's bloomberg's business report. >> happy super bowl weekend! the big economic news is jobs. january jobs report pummeling through estimates. 243,000 jobs were added last month and economists were expecting half that number. the great news, we are now at an 8.3 unemployment rate. that is the lowest level in three years. that sent stocks surging and helping us to close out the week sharply in the green. let's get to the news everyone wants to talk about. that's the super bowl. this is probably breaking spending records. here are stats. according to the national retail federation, 73

cola. what she has addressed that problem, we're talking about 2012 perhaps the lost year. >> to pepsi to come from number three to make headway, it's behind coke as well as diet coke at this point. the flagship product. >> there has been a great emphasis, remember, this is a snack food company with a beverage company. there have been a lot of talks too, they break it up. i think the parts are worth less than the whole here, you need that one truck bringing both w so soda, carbonated and frito-lay. >> you like them as one piece? >> i do like them as one piece. right now executed better and i think that the plan that she's putting in place is a good one. >> david, she did say in some other form this morning, there are still some parts of the company that are good candidates for divestitures. i think grain got mentioned, aunt jamima among others. >> we want to keep this company together. she wants to completely throw out any ideas that it is being separate beverage and snacks than it is being together. you heard jim talking about it. that's important. she made comments to the like of emerging ma

coca-cola -- muhtar has done a terrific job at coke. i mean, he's been a fabulous manager. pepsi >> you know, warren, let's talk also about what's happening in europe. we've talked to you over the last year or so as we've watched the european situation play out. you noticed that very early, that it was going to be be a big problem. are you convinced that europe has turned the corner in terms of dealing with its financial crisis? >> well, it turned the corner in terms of its funding crisis for its banks a few months ago when the ecb said they would give these three-year loans at 1% and they gave almost 400-some billion euros, which translates to maybe $600 billion. i mean, they opened up their window. so, they -- the european banks were facing a funding problem. and they get less of their money from deposits and more from essentially bonds than the american banks. they're in far different shape than american banks. they had this huge funding problem that was really coming down the pipe pretty fast. the ecb solved that temporarily. that does not solve the solvency problems of europ

more bullish about pepsi, though obviously egg on his face -- >> no credibility to the deutsche bank person, but is there credibility? >> yes, ma'am, there's credibility there. coca-colad number. i am just emphasizing the fact when you buck your price targets, you better know something or we're just going to crush you. >> let that be a warning. >> david, bob, over to you. >>> we're going to start off in greece, why not? >> the greek political leaders are meeting to discuss the terms of the bailout if they can get into the building. the entire country is on strike. all building services are shut down, even the museums. presumably you can't even get to the par ththenon today. >> here's the basic problem. the germans donnell trust the greeks. they think whoever gets in as the next president will renounce the terms of the deal. so they're trying to propose ways they cannot let them out of the deal. now a new idea is being floated about an skro account potentially where they give them the money, but lars parts pay off the existing bondholders, provides they go through with the austerity planned. now, remember last week there was another deal proposed where essentially the

for people who don't like calories, pepsi is launching a new mid calorie cola that has about half the calories of a regular pepsi at 60 a can. it's the company's biggest product launch in years. pepsi next will be available in march. >> thank you very much. it is 5:20 now. despite threats that hundreds would be laid off oakland managed to pull its budget and lay off just 21 city employees. is the city was forced to make cuts after the state pulled $28 million in redevelopment funding. leaders say some moved to vacant positions and others took lower ranking jobs. the cuts will not impact public safety, libraries or social services. >> weeks after calling san francisco a land of strange fan taties, republican presidential candidate newt gingrich back in the bay area this weekend. the former speaker of the house will be at the republican convention in burlingame. he will give the key note speech there. among three other republicans vying for the gop nomination. >> it's 5:20. occupy protesters getting ready to target the head of a bank. >> children's hospital looking for help as it tries