to sinclair lewis, this standardization was a mark of society's arid consumerism. but to luce and most middle class americans these changes represented progress. the creation of a market for a national news magazine that would bring the "news of the world" every week in a concise way to help busy people inform themselves quickly. had den died prematurely of a strep infection in 1929 a few days after his 31st birthday. luce moved forward with his own vision without looking back. in 1930, the early months of the great depression, he launched the first truly serious business magazine in america, "fortune," a dazzlingly beautiful monthly designed to examine business and capitalism in a way that would provide knowledge about the workings of the economy which he believed that all americans, not just businessmen, should understand. he tired talented writers, some of whom went on to great literary careers, who examined and explained areas of business that were largely new to them and their readers. he recruited talented photographers, among them margaret burke white and re

is deep into it imagine bill in the 1930's nine hundred thirty five i believe sinclair lewis wrote a novel call it what happened it was the birth of politicians writing to a power plant release rhetoric and when he got it he became a fashion.