pioneer edward bernays was credited with marketing or with creating a new market for cigarette companies through marketing getting women to smoke take a look. thank. you but it got out ok. and when it comes to consumerism there's clearly a difference between consuming mobile device apps which have exploded creating four hundred sixty six thousand jobs and for years according to tech net and consuming say s.u.v.s they guzzle gas or flat screen t.v.'s that result in toxic waste that developing countries are left to deal with benjamin barber is here to talk about all this he's a political science professor at rutgers university senior fellow at demos and author of this book he's the perfect person to speak to because it's consumed so first i want to thank you dr barber so much for being on the show and you wrote a great book which i just showed consume talking about the creation of artificial need so let's start off with that because what is the consequence of that in your view. well let me start by reminding your viewers that in the beginning of capitalism in the fifteenth and sixteenth ce

he really is doing video lectures and he really does seem to be targeting run paucity of lecture bernay he tackled the gold standard and hard part a pretty key is joining the social media game a little bit late if you ask me so it can be interesting to see how the fed chairman aims to be cool and transparent in today's world. well we have new economic stories to look into today so the federal reserve tends to be cool enjoying twitter all jokes aside what to talk about in his first lecture also another x. goldman employees come out attacking the firm decrying her former colleagues as commercial animals and jerks and laying out how she saw the culture of the firm change and her time there since one nine hundred eighty eight and then i met director christine lagarde had so many positive words for the outlook of the global economy if you consider saying that we move back from the abyss and something that's positive that i'm tired all together well joining me to discuss it is anthony grandad's a director of economic research for the reason foundation i think thanks so much for being here ton