jennifer hill is an attorney at gunderson detmer and she represents venture capital adventures.always asking, where do you get the money? and here are the unusual places that you might not think of. your clients? >> yes, the clients. look at the people you are targeting for customers. if you are in the process of building the products there are customers who want advanced access to the customer in exchange for a discount on the product. you don't have to wait until the product is completely perfect to go after the customer base. >> so you are asking them to invest or pay up front? >> yes, exactly. some corporations have investment arms but you want nem as a client, because it proves the model and proves that someone is willing to pay for it early and that is great segueing into the market and as well as outside investors. >> the next is engage in industry trade. >> yes, the fashion industry is notorious for this, and there are young upstart designers who get photographers to give them lookbooks for free in exchange for clothes. maybe you know a designer who needs a rehearsal din